People (Mav6 employees included) often get confused when we describe Mav6 as a design company. The linked blog from Pinterest plank-holder, Sahil Lavingia, gives one of the best treatments that I have seen as to what it means to be a design company. It’s not just about designing beautiful products anymore – it’s about cultivating a sensibility that emphasizes the integration of all aspects of a business to address the motivations and needs of customers.
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It is not that everyone is a potential “designer” and more about everyone being a critic or as I like to call the connected intelligentsia ~> “de-Signers”
Pinterest is a collection of “liked” content validated through Fbook or Twitter accounts in essence the emerging trend of social content curation.
For more on the phenom that is Pinterest I direct the curious to Pinterest itself for a little myopic content conjuration.
http://pinterest.com/rthomchick/news-stories-about-pinterest/